Real-life married couple, Serafina Palandech and Jen Johnson are the founders of Hip Chick Farms.

They make organic, transparently sourced, chef-inspired frozen chicken and poultry products that are loved by kids. Additionally, there are no preservatives, hormones, antibiotics, or fillers in their products. Also, they care about the animals. This is more than just a product. It’s a different way of doing business.

This family company had humble beginnings a few years ago, while facing huge challenges just two years in, that would make most people quit the business. Now they’re doing great, expanding business in new ways and in new regions, and literally impacting an entire industry.

Serafina and Jen invited me to their farm in Sebastopol, CA, located in the Sonoma Wine Country. It was a perfect setting, to truly see how animals are part of their everyday life. And just wait until you hear the variety of animals they have at their home.

In our conversation, we discuss why this couple created a chicken company, the challenges and what got them through them, how their local community played a large role in learning the business, the evolving purpose of their company, discrimination and visibility, and loads more.

Both Jen and Serafina are smart and driven, and they’re also full of charm — and this easily comes through in the interview. We laugh a lot, and it just flows. I had so much fun getting to know them, and think you’ll really enjoy this conversation.