A Journey to Find Hygge, Denmark’s Secret to Happiness with 12 Stars Media
A small team embarks on a journey to document the true meaning of hygge. And it changed each one of them.
Hygge (pronounced hoo-ga) is a cornerstone of the Danes way of life — and they’re often referred to as the happiest people in the world. But, what is hygge, and how does it help the Danes happy living?
12 Stars Media, a small video production company located right outside of Indianapolis, in Fishers, Indiana, decided to they wanted to discover the true meaning of hygge, and share it with the world. So they decided to create their first full length documentary film, Finding Hygge.
They’re doing it with their own money and on their own time. 12 Stars Media founders, Rocky Walls and Zack Downs, used this team project to celebrate their 10 year anniversary and to create a very special experience for everyone on the team.
So this small team got on a plane to Europe to start their journey together.
Flash forward to now: the film is done and just starting the rounds in the film festivals, and each one of the team members has discovered something new through this journey.
I spent the day at 12 Stars Media’s office, interviewing various team members, as well as Rocky and Zach — to understand why they made this journey and what it meant to them. As expected, everyone had different experiences and perspectives. And it was terrific to see how each person expressed it.
But there was something else I kept thinking about. These people chose to do something together, something beyond their jobs, and beyond delivering value to customers. They chose to experience a big, life-changing journey together. And two men, Rocky and Zach decided they could do this for their employees.
Work doesn’t have to be just work. It can be more, and 12 Stars Media is showing us that.
Episode Extras
Finding Hygge Trailer
12 Stars Media’s Office
At the end of this adventure, I think I found Hygge with local friends (in Indianapolis)