This is pop singer, producer, digital creator, and wildly popular a cappella YouTube artist, Peter Hollens.

If you’re familiar with him, then you already know he creates amazing music and videos, collaborates with a ton of great artists, and is a powerhouse of creativity. That’s everything I knew about him before our interview.

Here’s what most may not know about Peter. He’s also a pivotal digital influencer and business-minded artist. In the creator revolution that we’re in, he’s not only mastering how to succeed in the social media and digital platforms, but he’s also advising companies like YouTube and Patreon, and teaching other creatives how to navigate their careers in these spaces. This conversation is definitely like going behind the business of an online music and YouTube career.

This episode is a great way to get to know Peter differently, and have a better understanding of creating an online creative career.