Jeff Sheldon is the founder of Ugmonk, a brand that creates smartly designed apparel, and work and lifestyle products. Jeff’s engaging story includes the start of Ugmonk, where he experimented with an idea to bring to life, high-quality, unique items with a modern aesthetic. By designing just a few t-shirts, to see if they’d sell — a couple of years later, he’s working on this experiment full time now, running a well-loved company and brand for nine years.

Jeff and Christopher talk through Jeff’s story from a designer to a business owner, with highlights like adding a social good element to his business; why Jeff is so transparent with his followers; starting a family and balancing work-life; and the things that hold him back.

Jeff is like most of us. But he’s experimenting, learning, and enjoying his journey. Of course he is clearly talented, creating wonderful products. He’s also proof that we can follow a dream, do what we love, and it goes to show us, nice guys actually do win.