Andrew Boza and Dennis Setteducati are better known to their fans as the Crafty Lumberjacks. This couple has created a fun-loving brand of easy-to-follow craft and DIY projects via their blog, Instagram, and most recently, through a gig with HGTV Handmade. Not only are their ideas and crafts clever, their personalities shine through everything they do, including a big dose of positivity and happiness. In the chat today, we talk about Crafty Lumberjacks — the brand, business momentum, and how they’re feeling their way through much of it.

Another important point of this conversation is their focus on their other careers — stage actors in New York City. They’re feeding their own business while still pursuing an entertainment career. This was an honest conversation of still figuring out how things are going to work, with some lessons learned, and a big focus on being yourself, to love what you do, and to better connect with your fans.