Living with Body Positivity and Style with Bruce Sturgell

One man uses his frustration to start a lifestyle company for plus size men, and becomes a champion for the body positivity movement

There’s a man in Portland, Oregon that’s pushing aside fear and doing things he would have never done in the past.


Bruce Sturgell is the founder of Chubstr, a fashion and lifestyle website for big and tall men. That sounds simple enough. But there’s more to the story.


The company is helping a community of people around the world, belong. It’s become a celebrated resource for plus size men, something lacking in many retailers. It’s also become a source of subversive activism, growing the body positivity movement.


Back to Bruce, an admittedly homebody sort of guy, who wouldn’t normally be ‘out there’ — he’s been empowered to move past shyness and nerves, because to grow his business, he has to be at the front, visible, and pushing his boundaries. And he’s so thankful for the opportunity. It’s also what he wants for everyone else. It’s okay to be you, take chances, and try things regardless if the world is telling bigger people that they don’t deserve it.


So here I am in Portland, meeting Bruce (just the nicest guy!) to learn why he started the Chubstr. We also get into understanding body positivity and the value and advice of figuring out what you love to do.


And maybe just like me, you’ll see this story as a wonderful example of someone using their power for good, to change the world for the better, because we all belong.

Episode Extras

Christopher and Bruce at the Chubstr Studio

Bruce talks about body positivity movement with The Winston Box

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